If you think of famous fast food, chances are you are envisioning a big golden letter M. If I tell you to think of a mobile phone, chances are you will see an apple as well. There are strong links to these images and products. And this is no coincidence. That is the power of a logo. You are easily identified, remembered, and recalled. These are things that will be needed for your business to succeed. You will want to be top of mind for every customer you have. That is what a logo can help do for you. Below are the top 3 reasons you should have a logo for your business.
We live in a digital age where everything we do is online. If your startup is one of the few that does not directly deal online, you will still need an online presence. An online presence will give you the introduction and traction to customers. It helps build your identity and character. It develops your brand and image. It is your direct link to your clients. Basically, it makes you relevant.
For our startup, we began by posting 2-3 posts a week. I thought that was all to it. But we were much mistaken. Our first indication was the low response rate from our target audience. We realized that using social media is not limited to just posting interesting pictures or captions. It is a whole new world. Here are some of the realizations we saw and what we needed to do.
Every business will need good suppliers. If you are a restaurant, you will need good ingredients. If you are a car repair shop, you will need car parts, accessories, and supplies. If you are a spa, you will need essential oils, towels, and toiletries. Whatever business you are in, you will always need to buy something. You will always need raw materials that you will use in your production. Which is why having the right supplier is essential. Understanding your suppliers will help you choose the right one.
For most businesses, the greatest asset you will have is your workforce. They will drive your whole empire. The quality of their work will determine how great your product or service will be. They are crucial in determining how great your output is. This is why it is important to always watch out for their welfare.
Employees with a deep connection with the leader have a sense of accountability for the business. They tend to go above and beyond the call of duty to ensure all is done perfectly. They share this connection with the business through their connection with you. As their leader, you would want to foster this type of relationship with your team. Here are some ways you can do that.
Complaints are not an uncommon thing. Customers generally complain when the products they have bought or services they have paid were not able to meet their expectations. Businesses usually assign someone (or a team) to handle customer complaints and provide proper customer service.
Note that not all disappointed and dissatisfied customers call your attention. There are those that tell other people about their bad experience with your business. Therefore, when a customer tell you their complaints, make use of this time to resolve the issue.
Provided below are 4 useful methods in how to deal with a customer complaint properly:
For every business, the end goal is always profit. You want to maximize the money coming in and lessen the expenses that you pay. It sounds simple and basic, but there is so much to it. You may be able to raise your revenue, but if your costs increase as well, then that is not a good sign.
As a business owner, you will always look for ways to cut costs without sacrificing your product or service. You also want to minimize the effects of the cost-cutting to your employees. Here are some tips you can do to cut your costs now.
Starting up a business at a young age is risky. While you may not have all the experience in the world, you have all the fresh ideas that you can turn into successes. Yet, after all, your struggles with a start-up, it will be nice to get advice from those who are experienced.
2018 seems to be coming strong especially for start-ups and small to medium enterprises. Despite all blunders and different challenges in the global economy and the financial market, it is still a high-time to venture into new businesses and fresh strategies.
Congratulations on your start-up! Now, it is time for you to think about how to grow and further sustain it to keep the business rolling. Truth be told, there are many challenges that the economy and the global market face hence making it more challenging to keep the business afloat.
There are a lot of considerations when shopping for the right insurance for your small business. Among the many things you will need to look at are professional liability, health coverage, and even vehicle coverage. With so many types of insurance policies and packages, how do we choose the best fit for our business?