We live in a digital age where everything we do is online. If your startup is one of the few that does not directly deal online, you will still need an online presence. An online presence will give you the introduction and traction to customers. It helps build your identity and character. It develops your brand and image. It is your direct link to your clients. Basically, it makes you relevant.
For our startup, we began by posting 2-3 posts a week. I thought that was all to it. But we were much mistaken. Our first indication was the low response rate from our target audience. We realized that using social media is not limited to just posting interesting pictures or captions. It is a whole new world. Here are some of the realizations we saw and what we needed to do.
Be responsive to direct communication
One thing we realized is that direct communication or messages foster loyalty and significant relationships. It may be difficult to do with the increasing number of messages and interactions, but it is worth it. In our experience, our most loyal customers started with a few responses on our DM. It does bring you much closer to your audience.
Always update and review your profile
When logging into your different social media accounts, don't just put up a post and exit. Make full use of the various features your platform is giving you. Check out what people are saying about you. Are they mentioning you at all? Are the shootouts positive or negative? Are you generating any interest at all? You can learn many things about your placement with your target audience. It only takes being creative and smart with the data the different platforms already give you.
Branch out and reach out
Always look for a wider audience. Always look for new customers. Reach out to potential customers who share the same interest. Follow complimentary accounts and learn about their followers. By knowing and understanding them, you may be able to have them as your followers as well. Social media gives you access to almost everyone, all you need to do is find a way to reach them.
For your startup to survive, you will need to find a sustainable audience who will cater to your product or service. This is an ongoing process that never really ends. However, thanks to today's technology, it is easier than ever. Make use of what is best for your startup. The same goes for choosing the right insurance. At Wellcovered Insurance, we put our clients first by offering them policies that they can afford. Learn more about our products and services by calling our agency at (386) 218-4951. You can also request for a free quote by CLICKING HERE.